Increasingly, top affiliate marketers are having success with viral marketing.
In this post, I will share with you the strategies they use to achieve this success.
First, we must understand what viral marketing is all about.
Then, we must understand how to unleash its power.
Lastly, we need action steps to achieve true viral marketing power.
Understanding Viral Marketing
At its core, viral marketing is the creation of a message that gets passed on from person to person(s).
It gives each recipient the ability to pass on your message to even more people with little or no effort.
Understanding the concept of viral marketing couldn't be easier.
So, How Do We Actually Do Viral Marketing?
One of the best ways is to ask yourself this question:
What is it that my target market would love to get for free?
This question is easily answered with a little research.
Social media forums are filled with people posting their problems.
Many people go there to promote offers to solve the needs of others.
However, this ordinarily leads to your promotion getting lost in a sea of other promotions.
First, you must identify the common thread of what people need more of.
Once you do this, then you must do the following:
Build Trust, Credibility, and Authority in Your Niche
People will be drawn to you based on the value you provide them.
This is how your traffic will increase in a viral fashion.
People will trust you and your information and will naturally pass on to others.
Your traffic will increase because your target market knows that you can provide what they need.
Why Do the majority of online marketers fail?
One reason is because they promote offers without building any trust first.
Gaining trust of others is not a complicated, drawn out process.
Trust arises from the value you provide.
It can (and should) happen quickly.
So, it's important to establish this before you promote offers.
Creating your Target Market "Persona"
Viral content creation revolves around your target market.
The content you create must relate to this niche market so strongly they're impelled to shared it.
One of the best ways to do this is to create one (or ideally, several) persona(s).
A persona is a representation of the ideal prospect.
This persona is the final assimilation of demographic and psychographic research.
Embedded in this persona are various social media behavior and known preferences.
Obviously, you can't "dream up" a persona from your own ideas about who this might be.
You need to do some research to find your ideal persona.
As mentioned, interacting in social media platforms will provide
One of the best free tools to use for this purpose is Facebook audience insights.
To access audience insight, Facebook ads manager account.
You can find it by clicking the drop down menu under “tools.”
The audience insight tool helps you segment your defined “seed” audience.
This is based on different preferences and demographic details.
This tool provides aggregated information about two groups of people.
- The people connected to your page and 2. people on Facebook generally.
This is a perfect way make the composite customer (aka your "persona").
Armed with this information, it will be a lot easier to create content.
Want To Learn More about Viral Marketing?
It should be evident to you now that online viral marketing is huge opportunity now in 2020.
If you want to take advantage of it, we recommend you check out this book:
The Internet Marketers Guide To Viral Marketing.
This easy-to-read book reveals what every viral marketing campaign needs to be highly successful.
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